The Plasma Car is a plastic toy for children. This ride-on is produced by PlaSmart, a Canadian company. The cute toy car is propelled by using the steering wheel. This is attached to some other wheels that touch the ground. The car functions from inertia, using the centrifugal force, friction and gravity. It does not need any kind of fuel, pedals or batteries, because a child can use it just by wiggling the steering wheel on top of it. The surface that this toy needs in order to work perfectly is a flat and smooth one. It can be used either indoor or outdoor and is a perfect gift for any child.
The history of this toy begins in 2002 when Timothy Kimber was shopping in a mall in Ottawa, Canada. He saw a unique toy that was put in display for children to try. The toy was named Fun Car and it was produced in Asia. Kimber, an entrepreneur, was fascinated with the car and contacted the Asian producer right away. He discovered that the toy was not available neither in the United States of America, nor in Canada and he negotiated with the producer to bring the product in these countries. Realizing the huge potential of such a product, Kimber assumed the distribution of Fun Car and the marketing rights, but only for North America in the beginning. In 2003, he began distributing Fun Car in the country. He exposed it at a Canadian toy and hobby show and he had at his disposal about 1,500 units. In a short matter of time – less than a month, Kimber created PlaSmart, his company, made a website, created advertising materials and a demo video that he posted online.
He changed the named of the toy from Fun Car to Plasma Car because he considered it too dull. The name he gave to the product was inspired from the Plasma TV, which is so fascinating for adults and represents a toy for them. Customers and retailers alike loved the toy. Kids became huge fans of the toy car immediately and even adults who tried it, as the toy can support a weigh of almost 100 kilograms. After the business grew, Kimber moved his offices in Ottawa and opened a warehouse in the city. In present, this toy is sold all over the world.